Your complete Privacy & Safety Policy is provided below and describes the measures we've taken to ensure a safe site. If you have questions or concerns about our Privacy Policy that aren't addressed below, you can contact us at privacy@iceboxadvisors.com.

Icebox Advisors is an online survey research panel operated by C&R Research Services, Inc., a marketing research company located at 500 North Michigan Avenue in Chicago, Illinois.

The purpose of the Icebox Advisors Panel is to gather opinions about food products and services of many kinds from our members, and learn what they think about many issues, in order to advise our clients on marketing issues. All opinions expressed in our research projects are the property of C&R Research Services, Inc. or the client sponsoring the research.

Your privacy is important to us. To better protect your privacy we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used. To make this notice easy to find, we make it available on our homepage and at every point where personally identifiable information may be requested.

We recognize that the good will of the individuals who agree to be interviewed is the lifeblood of the survey research Industry, and we take it as our duty to protect the identity of individual respondents as well as what is known as "personally identifiable information" from disclosure to third parties - including government agencies, sales organizations, the public or media - unless we are legally compelled to do so.

Icebox Advisors conducts marketing research projects of various kinds among its panel members. We communicate with panel members about these projects and about issues regarding the panel and its management only.

Icebox Advisors sells nothing to its panel members, and no member of the panel will ever be asked to buy anything because of their participation. We do not give, sell, lend or otherwise transfer or share your information with others, except as described below (The Information We Collect and How It Is Used).

The marketing research projects we conduct are designed to collect information about consumer opinions and behavior. Research topics may include, but are not limited to, advertising, products, services, hobbies, interests, health, family relationships, and life experiences. Our projects are not sales efforts, nor will information offered in a research project ever be used in a direct sales effort to those who participate in the survey.

Information from our projects will generally be used by our clients to develop new products or services, improve existing products or services, and to develop advertising or marketing programs.

Icebox Advisors conducts many types of marketing research projects, including but not limited to online (web) surveys, interactive discussions, bulletin boards, focus group discussions, individual interviews, in-person interviews and visits, in-home testing of products, and telephone interviews. Panel members will receive invitations to participate in various projects and, of course, their participation is entirely voluntary.

Communication between Icebox Advisors and its members is done primarily via e-mail, using an e-mail address supplied during the sign-up procedure. However, we may also communicate with panel members by mail or telephone.

Icebox Advisors online projects may be conducted using our online survey portal, www.netcrimson.com, but we may occasionally conduct surveys at other sites operated by one of our clients or partners. Any site or physical facility that we use for a research projects will have agreed to conform to standards and privacy policies.

This notice applies to all information collected or submitted on the IceboxAdvisors.com website, to survey data collected on our online survey portal, www.netcrimson.com, and to information collected on any website operated by C&R Research.

We collect three kinds of information: (1) the opinions of our panel members about issues of interest to us or our clients, (2) background information about our panel members and their households, and (3) personally identifiable information about the members of the Icebox Advisors panel. The way this information is used is as follows:

1. The opinions of our panel members about issues of interest to us or our clients.

These questions may cover any number of areas, but generally will involve products or services and advertising related to those products and services. Examples of such products and services include food products, beverages, websites and other Internet services, TV show, movies, music, sports, styles and trends.

Opinions are generally reported in aggregate - 43% of survey respondents thought this-or-that, or 23% of survey respondents over 30 were aware of something-or-other. This information will be shared with our clients without identifying the identity of any individual.

2. Background information

During the process of registering to become a member of the Icebox Advisors panel new members will be asked a number of questions about themselves and their households. Some of the types of background information that we collect include, but are not limited to:

• What was the highest level of education you completed?
• What is your employment status?

This information is used as background information, so that we can determine which members of our panel should be invited to the surveys we conduct, and to better interpret survey findings. For instance   , if we were to conduct a survey about cable TV shows for people 25-54, we would need to invite panel members whose households had cable service and members between the ages of 25-54.

ackground information is combined with opinion data and reported in aggregate - for instance, we might report that, "43% of all survey participants have watched some television show, but among those with cable or satellite TV service, this rose to 64%."

In the case of what is known as "open-ended responses"- for instance, a survey question in which you are asked to explain why you feel a certain way - or an opinion offered in a bulletin board, chat discussion, or focus group discussion, we identify the person offering the opinion in an anonymous manner: for instance, "a 35 year-old-man from Texas" or "a female purchaser of Such-and-Such a product."

3. Personal information, and information that, although it may not itself identify an individual, can be used to do so.

When someone joins the Icebox Advisors panel, we collect personal information in order to communicate by mail, e-mail or telephone with them.

Icebox Advisors may share information with a fulfillment (mailing) house in order to send gifts or prizes to our panel members, or to vendors or subcontractors engaged in data management for us. A fulfillment house will be given only the information necessary to perform their duties - for instance, name and postal address information to use in a mailing - not answers to survey questions or other similar data. Any fulfillment house or other vendor managing a program for us will agree to be bound by the privacy rules and restrictions contained in this notice.

The types of personal information that we collect may include, but are not limited to:

• First and last name
• Members of household first and last name
• Mailing address
• E-mail addresses for all registered members
• Phone number

We will never use or share the personally identifiable information provided to us in ways unrelated to the ones described above unless required to do so by subpoena, or without first obtaining explicit permission to do so, and providing you an opportunity to opt out or otherwise prohibit such unrelated uses.

Icebox Advisors does not provide this service. Most of our clients maintain websites and 800 numbers, and publish mail or e-mail addresses for this purpose, and these can be found in many public directories or using web search tools, such as www.google.com.

To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place what we believe to be appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online.

Cookies are small information files that are placed on your computer when you visit a website. Cookies that Icebox Advisors places on your computer can be accessed only by us, and we cannot access cookies from any other website.

In order to conduct web surveys efficiently, we collect information from your browser when you sign up as a panel member or take online surveys. This information includes, but is not limited to, your computer's operating system, browser version, connection speed, and the presence of players for various media types, such as the Windows Media Player, Flash, Real Player, or QuickTime.

We reserve the right to use cookies to store and retrieve information that we know about you and your participation in our research projects.

You can, of course, disable cookies on your computer by indicating this in the preferences or options menus of your browser. Doing so will not prevent you from participating in our panel, although you may not be able to participate in certain research projects unless cookies are enabled.

Members can log in to Icebox Advisors in order to accomplish any of the following:

• Change an e-mail address
• Change a phone number
• Change a mailing address
• Change a screen name or password

Members can request to see the background and personal information that we've collected, update or correct the data, or ask that it be deleted by communicating with us using any of three methods. Members can request that they be removed from the panel and that information collected from them be deleted from our records by using the same methods.

• Sending e-mail to memberinfo@iceboxadvisors.com
• Sending postal mail to:

Icebox Advisors Panel Manager
c/o C&R Research Services, Inc.
500 N. Michigan Ave.
Chicago, IL 60611

• Or calling us toll-free at: 1-866-900-4271.

To protect our members' privacy and security, we will take reasonable steps to verify identities before granting access to data or making changes.

If you have any questions about the Icebox Advisors Panel, you can contact:

Icebox Advisors
c/o C&R Research Services, Inc.
500 N. Michigan Ave.
Chicago, IL 60611

You may also call us toll-free at 1-866-900-4271 or send us an e-mail to info@iceboxadvisors.com.

C&R Research can be contacted on the Web at www.crresearch.com, via e-mail at info@crresearch.com or by phone toll free at 1-866-900-4271. Our mailing address is 500 North Michigan Avenue, Chicago, IL 60611.